The word ‘Purbani’ (Pur-baH-NEE) is derivative of a Sanskrit word that means "eastern incitement" or "the drawing together through eastern influence". The group itself shares that modality since it was never designed as a formal group of companies but only later was drawn together through a common influence and took on such a form. The group’s first venture was M/S Purbani traders in 1973. Since 1973, however, the Purbani group has grown into a leading group of companies in Bangladesh by virtue of its dynamic management approach, competitiveness, efficiency, and clear single-minded vision. All the enterprises represented by the Purbani group are 100% export-oriented and enjoys loyal patronage from a broad client-base all over Europe, Northern America and the Far East.